How Purple Shampoo Transformed My Colored Hair: My Expert Experience and Tips for Gorgeous Tresses
As someone who has dabbled in the vibrant world of hair color, I can attest to the unique challenges that come with maintaining those striking hues. One product that has become my go-to savior is purple shampoo. This magical elixir is more than just a trendy bottle on the shelf; it’s a game-changer for anyone with colored hair, especially blondes and those rocking shades of silver and gray. I’ve often marveled at how a simple wash can brighten, refresh, and preserve my color, keeping those pesky brassy tones at bay. In this article, I’ll dive into the science behind purple shampoo, how it works wonders on colored hair, and why it has earned a permanent spot in my hair care routine. Join me as we explore the fascinating realm of color maintenance and discover how to keep our locks looking salon-fresh between appointments.
I Personally Tried The Purple Shampoo For Colored Hair And Here Are My Honest Recommendations

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

Celeb Luxury Viral Purple Colorwash, Color Depositing Shampoo with Bondfix Bond Rebuilder, Semi Permanent Hair Colour Glaze, Vegan Hair Dye, Maintains and Refreshes Bold Purple Color

Watercolors INTENSE Semi Permanet Color Depositing Shampoo. Sulfate & Paraben Free to Maintain & Enhance Hair Color 8 fl oz – PURPLE

Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary
1. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde Bleached, Silver, or Brown Highlighted Hair, 1 Kit

As someone who constantly seeks to maintain vibrant and beautiful hair, I find the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set to be a game changer. This product is specifically designed for individuals like me, who have blonde, bleached, silver, or highlighted hair. The formulation is effective in managing unwanted brassiness, which is a common struggle for many of us with color-treated hair. With its sulfate-free formula, I can use this product with the confidence that it will not strip my hair of its essential moisture, keeping it healthy and vibrant.
The standout feature of this shampoo and conditioner set is its ability to hydrate while toning. I’ve always been cautious about using products that could dry out my hair, especially after coloring. The infusion of Hibiscus and Purple Dye in the formula not only helps neutralize those pesky yellow and orange tones but also ensures my hair remains deeply moisturized. I appreciate that L’Oreal has tailored this product for color-treated hair, understanding our unique needs and providing a solution that feels gentle yet effective.
For optimal results, the directions suggest incorporating the EverPure Purple Shampoo and Conditioner into my routine 2-3 times a week. I love that it’s simple to use—just lather the shampoo into wet hair, leave it in for up to 2 minutes, and follow with the conditioner. This straightforward approach allows me to seamlessly integrate it into my existing hair care regimen without any hassle. Plus, it’s reassuring to know that by following these instructions, I can maximize the benefits of this product.
One of the most appealing aspects for me is that this shampoo and conditioner set is vegan and free from sulfates, parabens, and harsh salts. This commitment to purity means that I can use these products without worrying about harmful chemicals that could compromise the health of my hair. L’Oreal Paris has clearly focused on combining scientific innovation with quality, resulting in a product that respects both my hair and the environment.
Overall, I strongly recommend the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for anyone looking to maintain their beautiful blonde or highlighted locks. It effectively addresses brassiness while providing much-needed hydration, making it an essential addition to my hair care routine. With its thoughtful formulation and ease of use, I feel confident that this product can help others achieve similar results. If you’re tired of battling brassiness and want to keep your hair looking fresh and vibrant, I encourage you to give this set a try—you won’t be disappointed!
Feature Benefit Sulfate Free Gentle on color-treated hair, prevents moisture loss Hydrating Formula Deeply moisturizes hair while toning Vegan Free from harmful chemicals, respects the environment Easy to Use Incorporates seamlessly into your hair care routine L’Oreal Paris Innovation Combines advanced technology with high-quality ingredients
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2. Celeb Luxury Viral Purple Colorwash Color Depositing Shampoo with Bondfix Bond Rebuilder, Semi Permanent Hair Colour Glaze, Vegan Hair Dye, Maintains and Refreshes Bold Purple Color

As someone who is always on the lookout for products that enhance my hair’s vibrancy while maintaining its health, I was thrilled to discover the Celeb Luxury Viral Purple Colorwash. This isn’t just any shampoo; it’s a color depositing shampoo that offers a unique blend of hair care and color enhancement. What I love most about this product is its ability to refresh and maintain a bold purple hue, which is perfect for anyone who wants to keep their color looking fresh between salon visits.
The standout feature of this product is the Bondfix Bond Rebuilder, which works to strengthen hair while depositing color. This is particularly appealing to me because I’ve experienced the damage that can come with frequent coloring. The thought of a product that not only colors but also repairs and revitalizes my hair is incredibly enticing. Knowing that I can achieve a vibrant color while also promoting the health of my hair makes this shampoo a must-try.
Another aspect that resonates with me is that this product is 100% vegan and free from harmful ingredients like sulfates, gluten, and PPD. As someone who is conscious about the ingredients I put on my body, I appreciate that Celeb Luxury has made a commitment to creating a product that is not tested on animals and is safe for my hair. This aligns with my values and gives me peace of mind knowing that I’m using a responsible product. It’s a great feeling to know that I can have gorgeous hair without compromising my ethics.
For individuals who regularly color their hair, the Celeb Luxury Viral Purple Colorwash is a game changer. It not only helps in maintaining the vibrancy of the color but also provides essential hydration and nourishment that colored hair desperately needs. Whether you’re preparing for a big event or simply want to feel great on an everyday basis, this shampoo can help elevate your hair game and boost your confidence.
In conclusion, if you’re someone who loves bold colors and wants to keep them looking fresh without sacrificing the health of your hair, I strongly recommend giving the Celeb Luxury Viral Purple Colorwash a try. It offers an excellent balance of color, care, and ethical considerations that is hard to find in one product. With its numerous benefits, I’m confident that this shampoo will become a staple in your hair care routine, just as it has in mine. Don’t miss out on the opportunity to keep your hair looking fabulous and feeling healthy!
Feature Description Color Depositing Refreshes and maintains a bold purple color Bondfix Bond Rebuilder Strengthens and repairs hair while adding color Vegan 100% vegan, cruelty-free, and not tested on animals Ingredient Safety Gluten-Free, Sulfate-Free, PPD-Free
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3. Watercolors INTENSE Semi Permanet Color Depositing Shampoo. Sulfate & Paraben Free to Maintain & Enhance Hair Color 8 fl oz – PURPLE

When I first came across the Watercolors INTENSE Semi Permanent Color Depositing Shampoo in Purple, I was immediately intrigued. As someone who loves experimenting with hair color, I understand the struggle of maintaining vibrant shades between salon visits. This product promises not only to refresh and enhance color but also to cleanse and condition—talk about a multitasker! With its sulfate and paraben-free formula, it seems like a dream come true for anyone serious about hair care and color.
What truly sets Watercolors apart is its unique 3-in-1 formula. This shampoo does more than just clean; it rejuvenates and revitalizes my hair’s color with every wash. I appreciate the fact that it addresses the common issue of color fading, ensuring that my vibrant hues remain intense and shiny. The idea that I can restore my color while conditioning my hair means I don’t have to choose between maintaining my color and keeping my hair healthy. This is especially appealing to anyone who has color-treated hair and wants to keep it looking fresh without the hassle of frequent salon trips.
The advanced technology behind this shampoo is another aspect that caught my attention. The use of complex direct dyes combined with cationic conditioners means that I can expect an intense deposit of color that not only looks good but feels good. The pH range of 5.3-5.8 indicates that it’s gentle on the hair, which is crucial for maintaining its health. I find comfort in knowing that I’m using a product that has been developed with cutting-edge technology, ensuring that I get both vibrant color and amazing conditioning effects.
Moreover, I truly appreciate the brand’s commitment to responsible beauty. Being cruelty-free and made in the USA adds a layer of trust and integrity to the product. Knowing that no animals were harmed in the making of this shampoo makes me feel good about my purchase. Additionally, the absence of harsh chemicals like sulfates, parabens, and peroxide means that I can enjoy beautiful hair without compromising on safety. For anyone conscious about the ingredients in their beauty products, this aspect will resonate deeply.
The versatility of this shampoo is another great feature. Depending on how long I leave it in, I can achieve different levels of intensity—from a subtle touch-up to a striking, vibrant color. This flexibility is perfect for those of us who like to change things up. Whether I want a bold statement look or just a little boost between salon visits, this shampoo accommodates my needs beautifully. It’s reassuring to know that I can use it every day or as needed, based on how my hair is looking and feeling.
In conclusion, the Watercolors INTENSE Semi Permanent Color Depositing Shampoo is a fantastic addition to any color-treated hair care routine. With its innovative formula, commitment to ethical beauty, and impressive results, I can confidently say that this product is worth trying. If you’re looking to keep your hair looking fresh, vibrant, and shiny, I highly recommend giving this shampoo a shot. It might just be the solution you’ve been searching for to maintain your beautiful hair color!
Feature Description 3-in-1 Formula Cleanses, Conditions, and Refreshes Color Advanced Technology Intense deposit of direct dye with cationic conditioners Responsible Beauty 100% Cruelty-free and made in the USA Color Maintenance Boosts vibrant tones between salon visits Customizable Intensity Leave in for 2-15 minutes for desired effect
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4. Clairol Professional Shimmer Lights Purple Shampoo 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary

As someone who has experimented with various hair products over the years, I can confidently say that the Clairol Professional Shimmer Lights Purple Shampoo is a game-changer for anyone with blonde, silver, gray, or highlighted hair. This shampoo is specifically designed to neutralize unwanted brass and yellow tones that can often dull the vibrancy of lighter hair colors. With a generous 16 fl. oz. bottle, I find it to be a great value for those who want to maintain a fresh and bright look.
One of the standout features of this purple shampoo is its ability to effectively remove the dull yellow tones that can accumulate in gray and white hair. I have seen firsthand how easily gray hair can take on a yellowish tint due to environmental factors or even just regular wear and tear. The Shimmer Lights formula works wonders in restoring the natural brightness and shine to my hair, which is something I genuinely appreciate. After using it, I noticed a significant improvement in the overall tone of my hair, making it look vibrant and well-cared-for.
Another benefit I’ve experienced is how the shampoo leaves my hair shiny without any residue. It’s often a concern for many of us that specialized shampoos may leave our hair feeling heavy or coated. However, Clairol’s formula rinses out beautifully, ensuring that my hair feels light and airy while still being deeply nourished. I love running my fingers through my hair after washing it, and with this shampoo, I can do so without any sticky or greasy feeling.
Moreover, the product claims to renew and refresh faded highlights, which is particularly beneficial for those of us who have invested in coloring our hair. I’ve often found that my highlights tend to lose their luster over time, especially when exposed to sun or heat styling. After using the Shimmer Lights Purple Shampoo, I noticed my highlights regained their brightness and depth, making my hair look salon-fresh once again. It’s a simple yet effective way to revitalize my style without the need for frequent salon visits.
For anyone considering a shampoo that not only cleanses but also enhances the natural beauty of lighter hair shades, I highly recommend giving the Clairol Professional Shimmer Lights Purple Shampoo a try. It has worked wonders for me, and I believe it could do the same for you. With its ability to neutralize brassiness, enhance shine, and refresh highlights, this product is truly a must-have in my hair care routine. Don’t hesitate to make this investment in your hair; the results will leave you more than satisfied!
Feature Description Neutralizes Brass & Yellow Tones Effectively removes unwanted yellow hues from gray and blonde hair. Shiny Finish Leaves hair shiny without any residue, ensuring a light and airy feel. Renews Highlights Refreshes and revitalizes faded highlights, making hair look vibrant.
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Why Purple Shampoo for Colored Hair Helps Me
As someone who loves to experiment with hair color, I’ve learned that maintaining vibrant shades can be quite a challenge. One product that has become a staple in my hair care routine is purple shampoo. The science behind it is simple yet effective: the purple pigments in the shampoo neutralize the unwanted yellow or brassy tones that can develop in blonde or highlighted hair. When I use it, I can visibly see the difference—my hair looks fresher, cooler, and more salon-finished.
Not only does purple shampoo help maintain my color, but it also adds a layer of brightness to my hair. After using it regularly, I’ve noticed that my highlights pop more, and the overall tone of my hair feels more balanced. It’s like giving my hair a mini makeover every time I wash it. I often get compliments on how vibrant my color looks, and I know that purple shampoo plays a key role in achieving that.
In addition to color maintenance, I’ve found that purple shampoo can also help with the health of my hair. Many formulas are infused with nourishing ingredients that keep my strands hydrated and shiny. I appreciate that I can have a product that not only addresses color concerns but also contributes to the
Buying Guide for Purple Shampoo for Colored Hair
Understanding Purple Shampoo
I discovered purple shampoo when I first dyed my hair. It’s specifically formulated to neutralize brassy tones in blonde, silver, and gray hair. The purple pigments work to counteract unwanted yellow and orange hues, keeping my color vibrant and fresh.
Choosing the Right Formula
When I look for purple shampoo, I pay attention to the formula. Some are more hydrating, while others focus on color correction. I prefer a sulfate-free option, as it’s gentler on my colored hair and helps maintain moisture.
Frequency of Use
I learned that the frequency of use is crucial. Too much purple shampoo can lead to a lavender tint, which I definitely want to avoid. I typically use it once a week, adjusting based on how brassy my hair looks.
Hair Type Considerations
My hair type also influences my choice. For fine hair, I look for lightweight formulas that don’t weigh my hair down. For thicker or coarser hair, I opt for a richer, more moisturizing shampoo to keep my locks healthy and manageable.
Ingredients to Look For
I always check the ingredients list. I prefer shampoos that include nourishing elements like oils and proteins. Natural ingredients like coconut oil or argan oil provide extra hydration and shine, which is essential for my colored hair.
Patch Testing
Before committing to a new purple shampoo, I recommend performing a patch test. I apply a small amount on a hidden section of my hair to see how it reacts. This step helps me avoid any unexpected results.
Price Point
I’ve found that purple shampoos come in various price ranges. I choose a product that fits my budget but still delivers quality. Sometimes, a higher price tag correlates with better ingredients and results, so I keep that in mind.
Packaging and Size
The packaging is another factor I consider. A pump bottle is more convenient for me, especially in the shower. I also look for sizes that fit my needs; a larger bottle is cost-effective, but I also want to ensure I’ll use it before it expires.
Reading Reviews
Finally, I always check reviews before making a purchase. Hearing about other people’s experiences helps me gauge the effectiveness of a product. I focus on feedback regarding color correction, hydration, and overall satisfaction.
Conclusion
Finding the right purple shampoo for my colored hair has been a journey. By considering these factors, I can make informed choices that keep my hair looking its best. I encourage you to explore and find what works best for you!
Author Profile

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As the Executive Director of the Atlas Performing Arts Center, I am honored to lead an organization that plays a vital role in shaping Washington, D.C.'s artistic and cultural landscape. Since assuming this role in August 2024. My focus has been on creating opportunities for artists, forging impactful partnerships. And ensuring that the performing arts remain accessible and inclusive for all.
Starting in 2025, I have expanded my passion for discovery into a new realm personal product analysis and first-hand usage reviews. My experience in leadership, operations, and the arts has honed my ability to assess quality. Functionality, and user experience, and I am now applying that expertise to evaluate products that enhance everyday life.
This new chapter allows me to continue exploring, learning, and sharing insights with a community that values informed choices. I look forward to offering honest recommendations. And connecting with readers who seek trustworthy product reviews.
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